Ulterior.live
Introducing the intelligent Content Supply Chain. Powered by our agentic model.​
 
We live in a new world where we’ve crossed a threshold that cannot be reversed.
Consumer behavior has fundamentally shifted, driven by constantly evolving expectations for speed, personalization, and relevance.

Markets now move in real time, compressing decision cycles and raising the bar for responsiveness.
At the same time, the nature of work itself has been transformed, with teams expected to deliver more content, across more channels, with greater precision, and in less time than ever before.

The intelligent Content Supply Chain redefines how content is conceived, produced, and delivered.
Powered by an agentic model, it enables autonomous yet guided workflows that adapt to context, audience, and performance in real time. It transforms content operations from a fragmented sequence of tasks into a dynamic, self-improving ecosystem.

 This is not just an evolution in tools - it is a reinvention of how value is created and delivered in the digital age.

Join Adobe, Cognizant Netcentric, and a senior group of peers to discuss challenges, ideas, and ultimately walk away with actionable insights to stay ahead of the curve

Discussion

Topics

Where is the biggest disconnect in your content process today-and what is preventing your organization from turning chaos into a cohesive, end-to-end experience?

As AI raises customer expectations dramatically, how are you balancing speed, personalization, and governance without overwhelming your teams or compromising brand integrity?

Looking at your operating and delivery models, what is the one structural change you believe is essential to stay competitive in an AI-driven world—and what’s holding you back from implementing it?

SUBJECT MATTER EXPERT

Christian Vogel

Speaker 1

Head of Sales GTM Content for Central Europe at Adobe

Adobe

Christian Vogel has many years of experience in digitization projects, enterprise content management systems and experience platforms. In his professional career, Christian has supported numerous clients in the planning, implementation and optimisation of their digital projects. In doing so, he has gained in-depth knowledge of the challenges and opportunities in the field of digitalisation. At Adobe he works with customers and partners to use Adobe technology solutions to deliver real business value through customer experiences.

SUBJECT MATTER EXPERT

Piotr Zabiello

Speaker 1

Head of Consulting at Cognizant netcentric

Cognizant netcentric

Piotr is a trained economist with an MBA in Business Engineering and nearly 30 years’ start-up and corporate experience. He is now a highly experienced consultant, senior project manager and executive line manager with extensive expertise in the Enterprise IT domain. Piotr describes himself as a CQ / AEM and Web Technologies "veteran", serving as Senior Vice President of Global Services & Support for Day Software from 2000 to 2009. A supporter of Cognizant Netcentric's annual sailing event, Piotr has offered himself for the role of Skipper of Cognizant Netcentric's Corporate Yacht (should this become a reality).

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Adobe

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