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As digital transformation accelerates across the Middle East, the ability to personalise at scale is no longer a luxury - it’s a strategic imperative.

Join Adobe’s Edmund Atcheson, Head of Innovation, MEA, alongside a select group of senior marketing leaders for an open and honest online roundtable.

Together, we’ll explore how brands in the region are segmenting audiences more effectively, automating intelligently, and leveraging AI to drive meaningful engagement - all while navigating resource and bandwidth constraints.

Participate in a forward-thinking dialogue, compare approaches across leading brands, and uncover practical strategies to drive meaningful impact within your teams.

This Digital Think Tank (virtual meeting) is designed to help you discuss your challenges, connect with your peers, and discover the Adobe solutions.

For 90 minutes, we will be discussing the below topics:

Discussion

Topics

Can AI truly scale personalisation - or are we still stuck in segmentation?

How do MENA brands overcome resource and bandwidth constraints without compromising on relevance?

How do you balance global personalisation strategies with local nuance - across markets, languages, and cultures?

SUBJECT MATTER EXPERT

Edmund Atcheson

Head of Innovation, Middle East at Adobe

Edd Atcheson is Head of Innovation in the Middle East, helping companies transform into experience businesses and creating the space and support for innovation. Before joining Adobe, he led 14 digital transformations at a global and local level for NatWest, Virgin Atlantic, American Express, GSK, Unilever, Volvo and many more brands. He brings real world experience to help Adobe customers create and sustain an experience business and, if they transform themselves, innovate.

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Adobe

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