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Is “seamless” just a myth retailers keep selling themselves?

Retailers today are under pressure to deliver seamless, personalised experiences across every touchpoint—yet many still struggle to stitch together the omni-channel journey in a way that feels coherent and customer-centric.

Many still struggle with fragmented systems, siloed teams, and inconsistent content processes, which break the customer journey and slow go-to-market agility.

Consumers expect every interaction to be relevant, contextual, and personal. Leading retailers are leaning on real-time behavioral and transactional data to tailor experiences and build loyalty at scale.

Join this private Digital Think Tank to discuss challenges, network with your peers, and ultimately discover solutions that would help you move the needle.

Discussion

Topics

Omni-Channel Orchestration: What’s blocking retailers from delivering a truly seamless omni-channel experience—and how do we break through?

Content Supply Chain Transformation: From ideation to delivery, how can marketing teams scale content production while maintaining brand integrity and agility?

Data-Driven Experience Design: How are leading retailers using real-time and transactional data to personalise journeys and drive loyalty?

SUBJECT MATTER EXPERT

Jo O’Connor

Principal Solutions Consultant at Adobe

Jo has always been fascinated by solving problems, which is probably why she is now a solutions consultant. At Adobe she works with customers and partners to use Adobe technology solutions to deliver real business value. She started her working life as a scientist, and has now come full circle. Increasingly using the data and modelling techniques from those days to help customers move into the world of machine learning and artificial intelligence. The world is changing, and she is proud to be working with Adobe to help her customers to move in that changing world with confidence.

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Adobe

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