Ulterior.live

Join our Digital Think Tank as we dive into the evolving expectations of today’s customers and explore how businesses are adapting in an increasingly digital, AI-driven world. 

With customer expectations rising at an unprecedented pace, organizations across industries are under pressure to deliver more personalized, seamless, and high-impact experiences. This shift is pushing businesses to rethink their strategies and adopt emerging technologies to stay competitive.

At the center of this transformation is Artificial Intelligence. Far from being a disruptive threat, AI is increasingly seen as a powerful enabler of smarter, more intuitive digital experiences—from automating processes to anticipating customer needs.

In this session, we’ll explore how organizations are harnessing the power of AI to meet growing customer demands, particularly through personalization strategies. We’ll highlight real-world successes, examine common challenges, and share innovative approaches to closing the gap between vision and execution in this rapidly evolving AI-powered landscape.

Discussion

Topics

Customers are raising the bar for what makes a great experience - In your industry how are increased customer expectations impacting your business?

The impact of AI is going to be within the digital landscape: do you see this as a threat or an opportunity?

How is your organization tapping into the power of AI for your personalization strategies? What successes can you share, what challenges and gaps are you facing and what are your approaches to bridge them?

SUBJECT MATTER EXPERT

Siwan Levy

Speaker 1

Head of Specialized Sales Switzerland / Austria / Eastern Europe at Adobe

Adobe

Siwan Levy has started her career in the Tech and Software Industry in 1990 and never really left. As a leader, she puts people at the center of digital transformation and supports customers in building their vision with the objective to achieve tangible results with maximum value.

ABOUT

Adobe

Creativity is in our DNA. Our game-changing innovations are redefining the possibilities of digital experiences. We connect content and data and introduce new technologies that democratize creativity, shape the next generation of storytelling, and inspire entirely new categories of business.